We’re creating a campaign and movement for action on e-waste…

We’re helping Gen-Z connect with an issue that feels distant and difficult to relate to: less than half of young people know phones thrown in the general bin will end up in landfill or incinerated. 💻

Let’s build on the momentum of preloved fashion to create a ⚡️buzz⚡️ around circular solutions and refurbished technology. A circular solution is one that keeps products and materials in use for longer - like repairing, reusing and selling on tech.

How to use this Social Toolkit

Below you can find visual assets and suggested copy (feel free to tweak or change!) for use across all social media platforms.